PwC’s 19th Annual Global CEO Survey:

Conversation starters

Amid fresh concerns about economic and business growth, CEOs also face an increasingly divergent and multi-polar world where technology is driving rapid change in the expectations of customers and other stakeholders. To meet these challenges, CEOs are focusing on three core capabilities:

  1. Customer needs and the broader role their businesses have within society.
  2. Harnessing technology, innovation and talent to meet greater expectations.
  3. Looking to better measure and communicate business success.

As you think about reinventing your business, whether it’s the way you work, or privacy and consumer protection, we’ve organized some information to help you.

In a nutshell

  • ƒƒ1,409 CEOs interviewed
  • ƒƒ83 countries and a range of industries
  • ƒƒ33 face-to-face interviews
  • ƒƒLaunched on the eve of the World Economic Forum Annual Meeting in Davos on January 19, 2016

Reinventing work


To build a business that’s ready for the more complex global marketplace of the future, CEOs are focusing on harnessing technology, innovation and talent to execute their strategies. The winners will likely be those that do this in a cost-effective, convenient, functional and sustainable way. And, those that embrace an entrepreneurial mindset, will likely meet a new requirement for success.


  • 51% of CEOs see employees having an impact on their strategy
  • 53% of CEOs ranked R&D and innovative technologies as a great return for stakeholder engagement
  • 75% of CEOs say that a skilled, educated and adaptable workforce should be a priority, but only 30% are making these changes

Key questions

What are you doing to enable your people to connect, collaborate and communicate better?

What are you doing to create better outcomes for your employees?

How are you driving business value by improving employee experiences, and using new work processes?

Reinventing security


At the top of CEOs' minds is the use of technology to better interpret the complex and evolving needs of customers and employees in order to better engage with them. Technology and risk management are the top areas in which CEOs are making significant changes to respond to stakeholder expectations.


  • 61% of CEOs are worried about cybersecurity
  • 66% of CEOs see more threats to their business today than 3 years ago
  • 49% of CEOs are significantly defining and managing risks
  • 68% of CEOs see data and analytics as generating great returns

Key questions

Are you tracking cybersecurity risks?

What are you doing to secure your environment from threats?

What’s your organization doing to prepare and respond to crisis?

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